Last month I decided to take the plunge and hire a professional photographer named Brianna. My goal for the photo shoot was to get some photos of my artwork, and me working on my paintings. In particular, I wanted to be able to show some of my works-in-progress and get some behind-the-scenes photos to be able to share. I wanted to use these photos for my website and also my Instagram page (which you should check out).
The photos were a great success and the whole process was tons of fun! Here are the top four things that I learned from hiring and working with a professional artist...
- Collaboration is Key: Being able to share my vision with the photographer and work together to create a shared medium was such a fun experience! I loved being able to bounce ideas off of each other and hear their take on the same photographs. It was a great opportunity to welcome in someone else's ideas into my creative practice
- Help Build Your Brand: I went into the shoot with a vision in mind, but quickly realized that her ideas were stronger and more on point for my brand. Having someone who understands your brand, your art and your personality is awesome! Together we created photos that are on brand and successfully display my artwork
- True Colours of Art: I never realized this, but getting the colours in the photograph to be true representations of the colour on the canvas is extremely difficult! A lot of my old photographs aren't true representations, and I'm grateful that my photographer was able to capture my paintings properly
- Value: This was only my first photo shoot with this photographer and I have no doubt we will have many more! The value that these photos have brought to my brand are well worth the investment. My Instagram shot up 150 followers in one day, and has been consistently growing ever since. I also had a photo shared @dailyart on Instagram, and the photo was liked over 40,000 times... eek! The ROI for these photos has been measurable and great. So much so that Brianna and I have another photo shoot planned for next week!
Those are just a few things that I've learned, I'm sure I'll gain even more knowledge as I continue to work with more photographers in the future! If you have any recommendations for photographers in Calgary, Canmore or Banff that I should check out, then please send me an email. I'd love to hear from you!